More than one hundred iconic photographs and design objects to tell the story of creativity and innovation of Studio Ballo+Ballo, the most important Italian photographic studio for design photography. A laboratory of excellence but a meeting place for artists, architects, and designers such as Bruno Munari, Gae Aulenti, Cini Boeri, Ettore Sottsass, Pier Giacomo and Achille Castiglioni, Enzo Mari, Alessandro Mendini, to name but a few. The exhibition itinerary is enriched by the evocative video installations by Studio Azzurro, through which the analogic photographic process and the connections with publishing in the field of architecture and design come together in an immersive experience. A journey through time completed by video portraits in which many of the protagonists of Italian design and art alternate in a montage of six synchronized screens for a choral story that celebrates the work of a studio capable of leaving an indelible mark in the world of design and of the whole culture.